Search engine optimization (SEO) is an important portion of digital marketing strategy these days. It is the process of optimizing your web pages
in such as way so that search engine users are more likely to find it on SERPs.
It can bring more relevant traffic to your website, giving you more opportunities
to turn casual web searchers into a brand new loyal customer.
If you're not quite sure where to get started with SEO, try
these following five key tips to help
your small business get noticed online when somebody searching something
related to your product or services.
Pick your keywords wisely
Keywords are the foundation of an SEO strategy. They are the
words and phrases that users type into search engines field when they are looking
for information related to your products or services.
By putting relevant keywords on your website, you can actually
help it to appear higher on the search engine results page for those keywords.
How do you know which keywords to pick? Start by thinking a
few key terms associated with your business. Then, take a help of keyword tool such
as Google's Keyword Planner to find out search volume and search terms competition
you will be competing with if you try to rank for those terms.
For small businesses, it is recommended to have long tail
keywords instead of single words keywords.
Long-tail keywords consist of highly specific, multiple word phrases
that describe exactly what your business is about. And most importantly it
faces less competition in search, that’s why it is easier to rank for than
primary, single-word keywords. For example, you might have more luck ranking on
the long-tail keyword "digital marketing company” than the primary keyword
"Digital".
Keyword density Matters
Keywords are crucial, but do not overuse them. Most SEO experts
suggest using your keywords no more than3 times per 100 words of text. Stuffing
a keyword into every sentence signals to search engines that you are trying to
manipulate the Search algorithms, if you do not care about your keywords
density it could lead to downranking of your site.
Keep fresh and unique content
Everybody loves fresh food so the Search engines! Keep
content of your web pages unique, fresh & up to date, if you haven't already;
consider adding at least a blog to your website. Update it regularly with news
about your business and posts about the hottest topics in your industry.
SEO-friendly URLs
If the URLs for your web pages are not structured and it
includes special characters, letter and numbers then you could be missing an opportunity
to boost your search rankings.
URLs Best Practices;
Go Social
Social media offers a great opportunity for SMEs to get
noticed online. Share your web pages on social media channels. List your
business on Google+ or Google places for local search ranking, use Pinterest
account for posting images or infographics. Make sure all your social media
profiles give up-to-date information about your business's location and opening
hours (if you have a brick-and-mortar outlet), as well as a working link to
your site.
Use your social media platforms to announce news, offer
& information to your followers, post links to new content added to your
site, and comment on the latest developments in your industry.
Putting social media buttons on each page of your website
allows visitors to like or share your content on their beloved social networks.
Over a period of time, you will analyze which social media platforms bring you
more visitors to your website or drive engagement with your audience, which
means you can focus your attention there.
To learn more about SEO practices, register our digital marketing course ;
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