Why should one care about Internet marketing for business ?

Below are the key points that I have clubbed together from different Conferences, here you can look at the big trends shaping the industry?

Here are some of the key points that you should be care about online marketing platforms that  are impacting your ongoing business;

1. Nearly one-third of the world's population is now online (estimated two-thirds to go online in future )

1. The one-third of humans who are online earn about 85% of the world's income. (Big commercial opportunity)

1. A profound thing happened last year: Sales of smartphones and tablets blew past sales of PCs. (Most of the future growth of the industry will be via mobile devices).

1. There's plenty of growth left in mobile, but many developed markets have already hit the halfway point. (Once markets hit 50% penetration, growth usually slows).

1. Contrary to the common wisdom of a few years ago, consumers are very willing to pay for quality content. (Digital content revenues are exploding).

1. Digital advertising is also still growing, and it's now only slightly smaller than TV advertising. (But most of the growth is going to Google and Facebook).

1. Mobile seems like a huge advertising opportunity, but keeps your expectations in check: There (are some good reasons why mobile ad spending is so small).

1. Contrary to the common wisdom of two years ago, social media seems to be competely ineffective at driving commerce sales. (Almost no referrals to ecommerce sites come from social-media sites).

1. Google remains a much better advertising platform than Facebook. (Why? Because Google is like advertising at a store. Facebook is like advertising at a party).

1. The Internet has already demolished the newspaper business. (The question now is whether TV is next).