Search engine optimization (SEO) is the process of improving
the visibility (Ranking) of a website or a web page in a search engine's
"natural" or un-paid ("organic") search results.
As an online marketing strategy, SEO considers how search
engines work! (Algorithms), what search terms, keywords people search for or typed
into search engines to get more relevant results?
Optimizing a website generally involves editing its content, HTML
and associated coding to both increase its relevance to specific keywords and
to remove barriers to the indexing activities of search engines. Promoting a
site to increase the number of backlinks, or inbound links, is another SEO
tactic.
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