Friday, November 16, 2012

What is SEM - Search Engine Marketing?

Search Engine Earketing (SEM) is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through paid advertising (paid placements, contextual advertising, and paid inclusions)

Popular search engines like Google, Bing, and Yahoo have enabled advertising tools to manage advertisement on their Search Networks. For Instance, Google uses Adwords, Bing -Ad center and Yahoo uses Yahoo Search platforms tools to advertise on their Search Networks.

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